Hard times force hard choices - for nonprofit leaders and for those who support them. The best advice I’ve heard about how to make those choices is fundamentally the same on both sides of the philanthropic equation: Be clear about what matters most, and focus your resources there. For nonprofits, this means protecting your core programs and staff - the ones that have the greatest impact on the people and causes you serve - and cutting back, or discontinuing altogether, other less, essential activities.