Getting discovered isn’t just for successfully funded projects, either. Back in December a project named Betacup -– whose aim was to crowdsource a new, sustainable coffee cup –- ended short of its goal. As the project was ending, creator Toby Daniels received an inquiry from an unexpected source: Starbucks, who wanted to fund the project themselves (to the tune of $20,000), with the goal of using only reusable/recyclable cups by 2015. Not only did Daniels get the money that he hoped for, but he also got Starbucks to sign-on to a more sustainable future.
